BRONXVILLE, N.Y. -- Happy Birthday to Bronxville’s Ginna Sulcer Marston!
Ginna Sulcer Marston, a long time Bronxville resident, turns 56 on Wednesday.
Marston, an advertising executive, was born Ginna Sulcer February 19, 1958, in Chicago, Illinois. She was famous for her anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs,
She was a founder of the organization in 1986 which produced the well-known commercial This is your brain on drugs and other "hard-hitting, unsentimental ads" which depicted the "unglamorous reality of drug abuse". In addition, she often served as the organization's spokesperson, by giving speeches at numerous press conferences, by speaking at universities such as Colgate University, appearing on television, in print media, and on radio.
She is regarded as an authority on anti-drug advertising efforts. She worked with retired Johnson & Johnson chief executive James E. Burke. She led anti-drug advertising efforts geared towards inner-city youth, and towards discouraging use of specific substances such as heroin, Ecstasy, and marijuana.