In a joint study between Yonsei University in South Korea and Costal Carolina University, subjects were shown several scenarios of someone wearing a luxury brand logo, a logo from a non-luxury brand, or no logo. In nearly every instance, the subject gave preferential treatment to the person wearing a high-end logo, Harvard Business Review said.
This doesn't mean that job seekers should go rushing out to overhaul their wardrobe, however. The impact of the luxury-brand logos only worked when the person was able to recognize the brand. How that brand was worn also plays a big role, the Harvard Business Review reported.
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