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Julia B. Fee Sotheby's Appoints Beaty Vice President Of Luxury Marketing

Terence Beaty is the new Senior Vice President, Luxury Marketing for Julia B. Fee Sotheby's International Realty.
Terence Beaty is the new Senior Vice President, Luxury Marketing for Julia B. Fee Sotheby's International Realty. Photo Credit: Contributed

WESTCHESTER COUNTY, N.Y. --  Terence Beaty has joined Julia B. Fee Sotheby's International Realty as the new Senior Vice President, Luxury Marketing.

The company said that in his new role, Beaty will become the firm’s resident luxury expert on high-end listing presentations while also serving as a training resource for sales associates.

Beaty will be available to the company’s agents throughout Westchester County to attend presentations upon request. He will help to introduce sellers to the numerous unique differences that set apart the Sotheby’s International Realty brand.

With more than 25 years of sales experience, Beaty has previously worked with  Sotheby’s International Realty. His background also includes a focus on image building and relationship skills that have assisted both builders and high-end homeowners in developing new opportunities to sell homes. Beaty has won numerous Home Builders Association sales and marketing awards, been responsible for hundreds of millions of dollars in sales, and represented several notable new development projects in Greenwich, Westport and other areas.

“This new role was formed as part of our initiative to strategically position our resources and help our agents and company reach new heights of success,” said Paul Breunich, President and CEO of Julia B. Fee Sotheby’s International Realty. “Considering the wide appeal Terence has earned as a real estate professional, trainer and industry leader, as well as his ability to artfully present and sell homes and estate properties utilizing a myriad of marketing, promotion and technology tools, I can’t imagine a more perfect fit for this role.”

A graduate of Rhode Island School of Design, Beaty is a founding trustee of the New Home Marketing Group of America, a national group of dominant real estate companies focused on improving the new home sales process. He is a member of the National Association of Homebuilders’ National Sales and Marketing Council, a Life Director of Home Builders & Remodelers Association of Fairfield County and a licensed real estate broker.

Terence Beaty will be based out of the company’s Larchmont Brokerage, and can be reached via phone at (914) 400-5509 or via email at

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