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The unveiling of the new brand identity took place at the organization’s Oasis of Hope spring gala at Leewood Golf Club in Eastchester on Friday, with more than 200 patrons and supporters in attendance. A communitywide celebration open to the public is slated for late spring.
“This is a major milestone in our organization’s long history,” remarked Paul Anderson-Winchell, Lifting Up Westchester’s executive director. “For 36 years we have been a hidden gem in this county. A more identifiable name is integral to increasing our impact in Westchester. That said, our mission remains intact: to restore hope to our neighbors in need.”
“Our vision is to continue our legacy of providing people in need with food, shelter and support and lift them to greater self-sufficiency with dignity and respect. Equally important is that we focus on the individual – helping one person at a time,” said Chris Schwartz, director of development.
Lifting Up Westchester provides assistance to Westchester County’s neediest and most at-risk residents, including homeless individuals,disadvantaged youths and seniors/disabled individuals.
Lifting Up Westchester’s Neighbors Home Care Services, a licensed home health care services agency, offers quality home care to over 400 homebound seniors and disabled individuals annually.
“The prevailing perception of the organization as a church and/or community center is inaccurate. Board executives, patrons and staff members expect the Lifting Up Westchester rebrand to change this perception and significantly boost awareness of our organization,” added board member Linda Gallo, who spearheaded the rebranding initiative.
In addition to the new name, tagline and logo, a yearlong marketing program is underway with multiple public events to showcase the services provided by the organization in an effort to drive awareness, increased donations and volunteers. For more information, visit www.liftingupwestchester.org.
Members of the board include Michael Heffner (Scarsdale), Paxton J. Lewis (Hartsdale), Rev. Richard Kunz (White Plains), Brion Hayman (Tomkins Cove), E. Barbara Wiggins (White Plains), Linda Gallo (West Harrison), Carolyn Johnson (Hartsdale), Carol Schiro Greenwald (Larchmont), Paul Anderson-Winchell (Cornwall-on-Hudson), Alan Goldman (White Plains), Donna Drumm (Greenwich), Walter Simon (Greenburgh) and Helen Hamlyn Wasilewicz (Eastchester).
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