BRONXVILLE, N.Y. - After weeks of anticipation, Manhattan men’s specialty retailer Rothmans has hosted its official grand opening of its concept shop in the heart of Bronxville.
Last month, Rothmans officially expanded its operations in Westchester - there is an additional location in Scarsdale - with the opening of a brand new 1,000-square-foot shop at 60 Pondfield Road. On Wednesday, dozens showed up for the grand opening, where they perused boy's and men's clothing while enjoying refreshments from local eateries.
The harry-A Rothmans project - named for the company president’s grandfather - will diverge from the larger locations in Manhattan and Scarsdale, attempting to attract a younger clientele by concentrating on sportswear and gifts rather than the traditional tailored clothing.
Rothmans President Ken Giddon said that to transition to Bronxville was an easy decision following the success of the company’s location in Scarsdale.
“We like the idea of introducing the concept in Westchester, where we already are well known,” he stated. “While Bronxville is close by, we believe the retail in the town is up and coming and it is underserved in the men’s market.
Giddon added that the store was named after his grandfather, who helped found the original Rothmans location in Manhattan 90 years ago. The first location closed when he died in 1985, but Giddon would revive the business the following year..
“He was truly a legend in the industry, but his name is being forgotten as many of those who know him are now gone,” he said. “He was a scrapper, coming from a destitute family on the Lower East Side, and he went from having a pushcart of rags to building a major New York City Store.”