BRONXVILLE, N.Y. -- Fearful that her job as a technology consultant was on the line due to a company merger, Bronxville resident Bridget Gibbons taught herself everything she needed to know to open up her own social media management company.
Gibbons, CEO of Gibbons Digital Consultants, launched her company in 2008 with an office in Manhattan. Four years, five employees and 15 clients later Gibbons opened a second office in Bronxville at 141 Parkway Road. Gibbons Digital Consultants is a social media management company that does everything from managing a business's social media accounts to its website.
Gibbons decided to open a second office in Bronxville to be closer to her clients, who are small and medium-sized business owners, predominately located in Westchester.
"I absolutely love having an office in Bronxville," Gibbons said. "The location is so convenient for me to get to since I live about two minutes away. It also enables me to maintain a close connection with my clients because they mostly live nearby too. On top of that there is a great network of small business owners who have been really supportive of my company."
Gibbons Digital Consultants manages a variety of social media channels, including Facebook, Twitter, Google+ and LinkedIn, on behalf of its clients. The company also offers social media management training, search engine optimization, blogging, ghost writing and video editing.
Having a strong social media presence is directly correlated to a company's success, she said.
"Any company that wants to be found through a search online has to be involved with social media," Gibbons said. "Part of the way that Google decides who is listed on the first page of its results depends on whether someone is on social media platforms. If you and a competitor both offer a similar product, but you have a strong social media presence and the other doesn't, you clearly have the advantage."
Gibbons is in the process of signing new clients and envisions her company growing quickly now that she's established in Bronxville.
"I see us continuing to provide social media to more and more companies, and maybe triple in size within the near future," Gibbons said. "My first client was here in Bronxville and I did the work for free to really get my name out there. When you are working for the community you live in, and are helping businesses become more successful it really does provide you with a great sense of accomplishment."
To learn more about Gibbons Digital Consultants, call Bridget Gibbons at (914) 646-4376.