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10 Books Equals Free Yogurt For Bronxville Kids

BRONXVILLE, N.Y. -- Bronxville students are in for an extra treat this summer. Swizzles Frozen Yogurt on Kraft Avenue will be rewarding school aged children a free yogurt for every 10 books they read the rest of the summer.

"We wanted to do something for our customers, specifically children," Swizzles CEO Adam Kessner said. "We felt this would give children an extra incentive and so far we've been getting great feedback from parents."

Swizzles' Bronxville location opened in March to rave reviews. The busy self-serve yogurt shop noticed huge interest since introducing the program.

"A lot of people come in here and take the flyer for this program since we started," said Swizzles employee Jazmine Valentine. "No one has turned anything in yet, but I'm sure they definitely will."

Kessner, a father of four, hasn't used yogurt to entice his children, but believes parents can use it as a form of motivation.

"Parents do appreciate to be able to offer something to their kids," Kessner said. "It's beneficial for anyone."

While the summer reading program is specifically for children, Kessner said he wouldn't turn away an adult.

Kessner, a resident of Rye owns nine yogurt shops in Westchester, Massachusetts, Rhode Island and Connecticut, said he worked hard trying to get into the Bronxville neighborhood.

"You're not allowed to open new food locations in Bronxville, unless it was a food location previously," Kessner said. "So we spent a lot of time trying to make this work out because we really wanted to be there. One of the provisions was not just to serve yogurt, so we also offer salads."

After a career in real estate, Kessner capitalized on the yogurt craze and opened throughout the Northeast.

"One of my clients owned a yogurt shop and I realized how popular the store was," he said. "At the time yogurt shops were lacking throughout the Northeast so we've been successful in finding the right locations. Bronxville is a great town with lots of families and a great downtown area."

With two more yogurt shops opening in the Boston area before the end of summer, Kessner may be giving out a lot of free yogurt if children are up to the reading challenge.

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